You can pick whatever name you like, within certain guidelines. You cannot choose a name that is identical or very similar to an already existing company or business name. ASIC may also reject names that are considered offensive or suggestive of illegal activity. Also bear in mind that made-up and foreign words will be flagged by ASIC and will require manual review, stretching out the process from 15 minutes to up to 1 business day.
You can use our Name Finder to help you find the right name for your business!